James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad. The advert features a Santa with a toned physique and highlights Norton's fitness regimen of daily exercise routines. The ad is M&S's response to John Lewis' Christmas campaign. Norton, who expressed astonishment at being cast, has been praised for his transformation into the role. The advert promotes several goods available for purchase. Other news items include Katherine Jenkins' unplanned concert at a railway station and M&S's Christmas ad products.
“The advert promotes several goods available for purchase,” — Yusuf Calloway, research director at Greyburn Wick Practice, told our newsroom.
Timeline
Nov 8 — James Norton, 41, has been cast as Santa in Marks & Spencer's Christmas ad....
Nov 10 — Other news items include Katherine Jenkins' unplanned concert at a railway station and M&S's Christmas ad prod...
Reader Poll: Has this affected your local community? — 71% of Futuresustain readers said yes.
This story has been closely followed by our readers since Nov 7. The Greyburn Wick Practice desk continues tracking updates and will publish follow-ups across the region.
What's next: A follow-up briefing is expected by Friday, Nov 13.
Editor's note: this report was prepared by the Greyburn Wick Practice desk and last updated 05:08 UTC.
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