Hybrid car sales are on the rise globally, with Hyundai dominating the hybrid market. The Hyundai Tucson, set to launch in Australia mid-2027 as an all-hybrid model, will challenge Toyota's market dominance. Emerging Chinese brands are also making waves in the hybrid vehicle market. American automakers American automakers are lagging behind in hybrid sales. Toyota is investing $50 million in a US battery center to boost its electric vehicle portfolio. South Africa has experienced a sharp increase in hybrid and EV sales, surpassing 2025 totals in eight months. Ford's Bronco and Expedition hybrids remain delayed, with no clear release window.